That domain has been purchased by new owners and a rebrand will focus solely on Lego rentals. They also include Toygaroo, a SharkTank darling which filed for bankruptcy a year after receiving funding from both Mark Cuban and Kevin O’Leary. Some competitors include Spark Box and Just Play Toy Rental. That is, of course, if the copycats don’t move in first. Recently, it was also advertising 15 open jobs so that it could expand further, which in the future might include subscription offers to other types of toys made by major manufacturers or smaller, independent players.
SPARKBOX TOYS BANKRUPT SERIES
The service boasts more than 20,000 members and has secured $6.75 million in Series A funding. Toy rental reduces clutter for space-crunched families, gives choices to fickle kids and eliminates waste, a concern for eco-conscious parents. Each Lego set is sanitized between mailings. Launched last May, Pley rents more than 250 different kinds of Lego sets for $15, $25 or $39 a month (including shipping). For these families, a California-based startup might be able to lend a hand. Those moms and dads are more worried about how they can stop buying sets kids plead for once and then forget forever. Those are impressive numbers – but those numbers don’t matter much to frazzled parents trying hard to keep the multi-colored bricks out of the vacuum. Legos are a white hot brand in a toy category that in 2013 saw $4 billion in sales.
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